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Campaign overview

2026 campaign, at a glance

Plan Goals
  • Launch Eon Media into the European market and build market presence and brand awareness in all target regions across the media tech (audio and video) industry.
  • Create and deliver a targeted and meaningful Marketing & PR campaign in the run up to, during and after IBC Show 2026 and NAB NY.
  • Build a steady drum beat of marketing activity to feed sales pipeline and position Eon Media with industry vision and thought leadership into 2027.
  • Position you as a credible international innovator with clear and concise messaging and real news.
  • Create relevant messaging, positioning, value propositions for the media tech market.
  • Use your experts to drive vision and thought leadership, and your customers references to bring your story to life.
  • Drive and energize traffic to your IBC and NAB NY booths with relevant news and vision stories that excite and engage customers and partners.
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Average delivery vs. target
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Total completed deliverables
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Media hits to date
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LinkedIn posts published
Campaign progress
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Activity

What's happening now

Everything currently active in the WIP tracker, grouped by scope of work programme.

Live now
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Other activity — upcoming, awaiting schedule or completed
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Coverage

Media coverage log

Every piece of coverage secured in 2026, with reach and topic breakdowns.

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Total hits
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Total reach
Hits by month
Top publications
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LinkedIn Post Calendar

LinkedIn post calendar

Organic posting plan and status, tracked against a target pace of four posts a month.

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Posts planned
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Published
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Pace vs. 4/month target
By month
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LinkedIn Analytics

LinkedIn growth & engagement

Impressions, engagement, follower growth and top-performing posts from Eon Media's LinkedIn Page.

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IBC2026 Wrapped

Eon Media's European debut, wrapped.

From the first press release on 1 September to the show floor in Amsterdam and beyond — here's the impact of Eon Media's launch campaign so far.

The headline numbers

Campaign impact

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Building through the campaign

Momentum since launch

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Every day of the campaign

Coverage hits and LinkedIn posts, coloured by how big that day was — click a day to see what happened.

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By the storyline

Coverage by topic

Click a topic to see the standout coverage behind it.

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Standout coverage

The big headlines

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On LinkedIn

Organic social spotlight

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The full picture

Who covered us

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Publications covering the launch

Click any title to see every piece of coverage it ran.

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Thanks for reading

Here's to the next chapter

The full coverage log and LinkedIn analytics keep updating live as the campaign continues.